In the second wave of a future-facing study, Truth Central and McCann Worldgroup Europe & UK chart the expectations that today's Europe holds for tomorrow's leaders, brands, and businesses.
The results were brought to life at an event for McCann's network and clients and needed visuals to tie it all together.
To capture this vibrant tapestry of the land mass, I crafted evocative collages for each chapter, visually weaving together the multifaceted future of Europe, to elevate the data visualisations of the study.
To capture this vibrant tapestry of the land mass, I crafted evocative collages for each chapter, visually weaving together the multifaceted future of Europe, to elevate the data visualisations of the study.