The Superdrug SuperCruise Charity Ball is an annual fundraising event supporting Marie Curie, the UK’s leading end-of-life charity. In 2024, we celebrated 11 years of partnership between Superdrug and Marie Curie—marking a milestone year as Superdrug also turned 60! This year’s event took place at Old Billingsgate with a spectacular SuperCruise theme, taking guests on a nostalgic journey through the decades. Attendees stepped aboard an immersive cruise experience, enjoying incredible entertainment and show-stopping performances at every turn.

Brief: Event Design
Agency: Well Pleased Events​​​​​​​
Client: Superdrug
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